As the health foods market expands rapidly in China, regulations are being implemented, reflecting the Chinese government’s enthusiasm to grow the market further. Still, many difficulties lie ahead for Japanese firms who wish to enter the Chinese market.
The biggest challenge is a lack of the concept of contract.
This is a very problematic issue.
Our neighbor South Korea has clear regulations on health foods, along which you can operate in the promising market.
That was a broad overview of situations with health foods in various countries. In all, health food markets are promising, and receive government support in an effort to cut future medical expenses.
Unfortunately, Japan is lagging far behind other countries in terms of the government backup and support of the industry.